Rich Jaffe has 20 years of experience in the live entertainment industry working on high profile brands including Madison Square Garden, Radio City Music Hall, Disney Theatricals, Big Apple Circus and Trinity Repertory Company. Rich has a broad background in promoting commercial entertainment, non-profit regional theater management and ticketing technology.
Since 2010, Rich has been leading Broadway In Boston, including the Lexus Broadway Series (booking and marketing touring Broadway shows in the Boston’s historic theaters) and the operations of the Charles Playhouse (home to the long running productions of Blue Man Group and Shear Madness).
Prior to joining Broadway Across America, Rich was part of the leadership team at one of the country’s leading regional non-profit theaters, Trinity Repertory Company. At Trinity Rep, Rich was responsible for generating all of the organization’s revenue, overseeing marketing, fundraising and audience services. Prior to Trinity Rep, Rich founded and launched the ticketing industry’s first web-based sales analytics company, Live Audience Business Solutions (LABS). LABS introduced yield management principles to the live entertainment industry with clients such as Radio City Entertainment, Big Apple Circus, Disney Theatricals and Dodger Theatricals.